Stylelist: Saffron James Ipo Parfum. Courtesy of Saffron James Parfums
Some of beauty's best products can fly under the radar, quietly obsessed over amongst insiders in-the-know. We just tripped upon such a brand.
Inspired by the Hawaiian flowers of her hometown, former Elle and Lucky beauty editor Kate Growney's line of Saffron James fragrances emphasize the delicate and sensual scents from petals found in the Aloha State. From pikake to pink plumeria and hibiscus, fine oils make for blends that uphold the native floral tradition.
"Flowers are ingrained in the Hawaiian culture. Women will pick a flower and put it behind their ear, and use flowers as ornaments and accessories daily," Growney tells StyleList. "We don't really wear fragrance in Hawaii because flowers are worn in lieu of scent, it's a part of the way you get dressed -- which is why the creation of fine fragrance using the flowers hasn't been done before."
But this isn't your grandma's heavy floral favorite. The line touts five eau de parfums -- which recently became available in rollerball versions -- that contain the same gentle and slightly powdery scent of freshly picked flowers snipped and tied into a lei. Made of fine oils, all the fragrances are free of that dizzying sweetness made famous by their cheap counterparts.
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